No Strategic Plan: What’s the Goal, Sis?
Let’s talk about one of the biggest mistakes creative entrepreneurs make—and no shade, but a lot of us are doing it.
You’re posting online, showing up at vendor events, making new products every other week, throwing out discounts, maybe even launching something new on a whim... but when someone asks what your goal is for the month, quarter, or year?
Crickets.
Or worse—“Umm... to sell more stuff?”
Y’all.
That’s not a strategy. That’s a hope and a prayer.
Strategy Isn’t Just for Big Brands
You don’t need a corporate degree or a whiteboard wall to have a strategic plan. What you do need is clarity.
Here’s the truth: A plan gives your creativity direction.
Without it, you’re just hustling in circles. You’re busy but not necessarily building.
When you have a strategy—even a simple one—you can start making decisions that actually move your business forward.
Let’s Break It Down: What Is a Strategic Plan?
A strategic plan is basically your roadmap. It answers these three questions:
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What am I trying to achieve? (ex: Grow email list, launch a new collection, hit $1K in monthly sales)
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How will I get there? (ex: Collab with other makers, run a promotion, show up consistently on social)
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When will I do it? (Set a deadline. Goals without dates are just dreams.)
Simple. Focused. Doable.
And the magic? Once you write this down, it’s easier to say yes to the right opportunities—and no to distractions that don’t align.
Why Creatives Avoid Strategy (and Why You Shouldn’t)
A lot of makers resist planning because it feels rigid or overwhelming. But planning doesn’t mean locking yourself into some strict routine.
It means giving your business a sense of direction.
So instead of waking up every day wondering what to post, what to sell, what to make—you already know what you’re working toward.
That clarity is gold.
Quick Start: Create Your Mini Strategic Plan
Try this quick exercise today. Grab a notebook or open a doc and answer:
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What’s one big thing I want to accomplish in the next 90 days?
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What 3 actions will help me get there?
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What will I need to learn, prep, or schedule to make it happen?
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What’s my “why” behind this goal?
Now, give yourself a deadline. Put it somewhere visible.
Congrats. That’s your strategy starter. And it’s so much better than winging it.
You’re Not Lacking Motivation—You’re Lacking a Map
If you’ve been feeling stuck or scattered, this is your sign to pause and realign.
You don’t need to do more. You need to get clear on what matters most.
Your vision deserves more than a vibe. It deserves a plan.