Choosing the Right Brand Colors for Your Handmade Business
Because Your Brand Shouldn’t Look Like 12 Different Vibes Fighting for Attention
If your Instagram grid looks like a rainbow and a farmhouse and a glitter bomb all collided… this post is for you.
We need to talk about color.
More specifically—your brand color palette.
Because the colors you choose for your brand? They speak volumes—before you ever say a word.
And when they’re consistent, intentional, and aligned with your vibe? That’s when your brand starts looking like it’s got its whole life together (even if you’re still packaging orders in your pajama pants).
Why Color Consistency Matters
Let’s keep it real:
Color inconsistency = confusion.
And confusion makes people scroll right past you. But when your visuals are cohesive and your color palette is locked in? You build recognition, trust, and that “Ooooh I love their aesthetic” energy that makes people stop and shop.
Your brand colors help:
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Set the tone for your biz (calm, fun, luxe, earthy, etc.)
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Make your content feel put-together
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Tell your audience, “Hey, this is me—and I’m here to stay.”
What Do You Want People to Feel?
Before you go picking colors just because they’re cute (we’ve all done it 👀), ask yourself:
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How do I want my brand to feel?
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What words describe my business vibe? (Ex: cozy, bold, minimal, cheerful, empowering, natural)
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What colors naturally reflect those feelings?
Example vibes and color matches:
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Warm, welcoming, earthy → terracotta, mustard, sage
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Modern, luxe, bold → black, white, gold, deep jewel tones
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Fun, colorful, youthful → brights, pastels, playful combos
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Calm, clean, minimal → soft neutrals, dusty pinks, greys
Build a Brand Color Palette (Without the Stress)
Here’s how to start building a color scheme that fits you like your favorite cozy hoodie:
1. Choose 2–3 Core Colors
These are your ride-or-die brand shades. They’ll show up in your logo, packaging, social media, and product styling.
2. Pick 1–2 Accent Colors
These add flavor. Use them sparingly in backgrounds, buttons, banners, or seasonal marketing.
3. Grab a Tool to Test It Out
Try these free tools:
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Coolors.co for generating palettes
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Canva to test color combos in real designs
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Pinterest to create a mood board
Action Step: Create Your Brand Color Cheat Sheet
Take 20 minutes this week to:
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Choose your core + accent colors
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Save them in a folder, Google Doc, or Canva Brand Kit
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Screenshot your palette and keep it visible while you design or create content
Stick with your palette for a few weeks and watch how much more professional and polished your biz starts to look—without changing a single product.
Your Colors Are Part of Your Story
This isn’t about being trendy or aesthetic-obsessed.
It’s about building a visual experience that makes your business memorable.
So don’t just pick colors that look good—pick colors that feel like you.
Your audience will feel it. And they’ll come back for more.