Fear of Visibility: Why Hiding Won’t Help Your Handmade Business Grow
You know what’s wild?
You can be incredibly talented, insanely creative, and still feel like showing your face online is the scariest thing in the world.
You post the product... but not the process.
You share a flat lay... but not the real story.
You hide behind your logo like it’s a security blanket—because putting yourself out there feels way too vulnerable.
Listen. I see you.
But I gotta tell you something:
You are not “too much.” You’re just not visible enough to the right people.
Why We Hide
Let’s break it down. This fear of being seen usually comes from:
-
Worrying you’ll look awkward or unprofessional
-
Comparing yourself to other “bigger” creators
-
Fear of rejection or negative feedback
-
Imposter syndrome (the “who am I to...” spiral)
-
Not wanting to seem “salesy” or pushy
But the truth? Your people can’t connect with you if they don’t see you.
Your Story Is the Brand
In handmade business, you are part of the product. People don’t just buy what you make—they buy why you made it.
They’re looking for connection. Relatability. A reason to choose your handmade piece over mass-produced stuff.
That means your face, your voice, your behind-the-scenes, your bloopers—all of it matters.
Showing up builds trust.
Trust builds relationships.
Relationships build sales and community.
You Don’t Have to Perform—You Just Have to Be Present
Let’s get one thing straight:
Visibility doesn’t mean you need to go live five days a week or dance on TikTok.
It just means being human in your marketing.
A photo of you in your workspace.
A caption that shares the “why” behind a piece.
A quick video packing an order with love.
Start there. Start soft.
You don’t have to show everything, just enough for people to feel your heart behind the hustle.
Action Step: Face Forward Friday (Or Whatever Day You Choose)
This week, plan one post where you show your face or share a personal story related to your business.
Here are a few ideas:
-
Share a “how I got started” story
-
Post a selfie in your creative space
-
Talk about the inspiration behind your favorite product
-
Share what motivates you to keep creating
Write it like you’re talking to a friend—because you are.
And when you post it? Celebrate it. That’s a big, brave move.
The More You Show Up, the Easier It Gets
It’s like flexing a new muscle. At first it feels awkward. But over time? You find your rhythm. You find your voice. And most importantly—you find your people.
So stop hiding behind the product. Step into the light.
Your presence has power. And your people are waiting to see you.