How to Create a Marketing Routine You Can Actually Stick To
Because Posting When You “Feel Like It” Isn’t a Strategy—It’s a Setup for Inconsistency
You don’t need a social media calendar so detailed it looks like a project manager made it.
You also don’t need to wake up every day wondering, “What the heck am I supposed to post today?”
You need a rhythm.
A marketing routine that fits your life, your business, and your energy levels.
Consistency wins—not complexity.
So let’s build a content routine that keeps your brand visible without running you ragged.
Why Routines Work (Even for Creatives)
A routine doesn’t box you in—it frees you up.
Because when you already know what to post, when to show up, and how to reuse your content, you stop wasting energy deciding.
You start doing.
Marketing stops being this huge looming cloud and becomes a few intentional, repeatable steps.
Start With This: What Can You Commit to Right Now?
Before we build your flow, let’s keep it honest. Ask yourself:
-
How many days per week can I realistically post?
-
Which platform is my priority?
-
What kind of content feels easiest for me to create right now?
Spoiler: you don’t need to post every day.
Even 2–3 days a week can build real momentum if you’re consistent.
Build Your Marketing Flow in 3 Parts
1. Content Creation Day (1x/week)
Set aside 1–2 hours each week to plan and prep content. This is your “batch” time.
✅ Ideas:
-
Write captions for 3 posts
-
Schedule Pinterest pins
-
Record 2-3 Reels or product videos
-
Take product photos for upcoming launches
2. Posting Schedule (2–4x/week)
Choose specific days to post or schedule content using a tool like Later, Buffer, or Meta Planner.
✅ Example:
-
Monday = behind the scenes
-
Wednesday = product spotlight
-
Friday = CTA or sales post
3. Engagement Window (3x/week)
Set a timer for 15 minutes to respond to DMs, comment on posts, share a Story, or engage with your community.
✅ Pro Tip: Schedule this like a real appointment—it matters just as much as the post itself.
Keep It Flexible—but Focused
This is your business. You can switch up your themes. You can skip a day. You can shift energy when needed.
Just don’t abandon the routine every time you feel tired or stuck.
Consistency > perfection.
Action Step: Map Out Your Next 7 Days
Write down:
-
Which 2–4 days you’ll post
-
What kind of content you’ll share
-
When you’ll create + schedule your content
-
When you’ll engage with your audience
Put it in your planner. Set a reminder. Keep the promises you make to your business.
You Don’t Need More Time—You Need a Rhythm
The truth is, most handmade business owners don’t fail because of bad products.
They struggle because they’re invisible.
And being visible? That starts with having a routine you can actually follow—one that works for you.
So build it small. Make it real. Let it grow with you.