How to Set Financial Goals for Your Handmade Business
Because “Make More Money” Isn’t a Plan—Let’s Get Specific.
Let’s talk about the kind of goals that move your business forward.
Not just “more followers” or “more orders.”
We’re talking about the real-deal, revenue-driving goals that give your creativity direction.
Because here’s the thing:
You can’t grow what you don’t measure.
And “I just want to make some extra cash” won’t cut it if you’re trying to build something sustainable.
Let’s walk through how to set real, doable, financial goals for your handmade business—and how to actually make them happen.
Why You Need Financial Goals (Even If You’re Just Starting Out)
Setting money goals isn’t about being obsessed with numbers.
It’s about creating clarity and purpose.
When you set clear financial goals, you can:
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Price your products with intention
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Create better launch and promo plans
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Track your progress (so you can actually celebrate wins)
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Make decisions based on facts, not feelings
Money goals = business clarity.
And clarity creates momentum.
Step 1: Choose the Type of Financial Goal You Want to Set
Here are a few ways to think about your money goals:
✅ Monthly Revenue Goal
“I want to earn $2,000/month in sales.”
This is great for tracking consistent income and growth.
✅ Profit Goal
“I want to take home $500/month after expenses.”
This helps you focus on pricing, profit margin, and cutting unnecessary costs.
✅ Product Launch or Promo Goal
“I want to make $1,000 from my holiday gift box launch.”
Perfect for one-time campaigns, drops, or seasonal sales.
✅ Milestone Goal
“I want to make $10,000 total this year.”
“I want to pay myself $100/week.”
These help you track big-picture wins and long-term progress.
Step 2: Get Specific (Vague Goals Don’t Stick)
The difference between a goal and a wish? Details.
Instead of:
❌ “I want to make more money.”
Try:
✅ “I want to sell 30 mugs in November and earn $900.”
Instead of:
❌ “I want to grow my biz.”
Try:
✅ “I want to increase my average order value to $45 by adding product bundles.”
Clarity gives you a target. Now you can build a plan around it.
Step 3: Reverse Engineer the Goal
Let’s say your goal is:
“I want to earn $1,200/month in revenue.”
Here’s how to break it down:
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What’s your average product price? Let’s say $30
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$1,200 ÷ $30 = 40 sales/month
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That’s 10 sales per week
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What products will you promote to get there?
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Where will you promote them? How often?
Now your goal turns into daily action steps, not just a number on a sticky note.
Step 4: Track It Like a CEO
Once your goals are set, don’t let them collect dust.
Check in every week or month to see:
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How close are you to hitting the goal?
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What’s working?
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What needs to be adjusted?
Use a simple spreadsheet, Google Doc, or printable tracker.
The numbers don’t lie—and they don’t judge. They just guide.
Step 5: Celebrate, Adjust, and Keep Building
Hit your goal? 🎉 Celebrate it loud.
Didn’t hit it? No shame—adjust the plan. Ask:
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Did I give myself enough time?
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Did I promote enough?
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Was the offer clear and exciting?
Financial goals aren’t about being “perfect.” They’re about being purposeful.
Action Step: Set One Financial Goal Today
Ask yourself:
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What do I want to earn in the next 30 days?
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What product(s) will help me get there?
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How many sales do I need to make it happen?
Write it down. Break it down. Build around it.
And most importantly—believe it’s possible.
You Deserve a Business That Pays You Well
You’re not just making “cute things.”
You’re building a brand. Serving people. Sharing your creativity with the world.
Your financial goals are not selfish.
They’re how you build freedom. Flexibility. Options.
So set the number. Do the math. Make the plan.
And go get your money—on purpose.