How to Write Product Descriptions That Actually Sell
Because Your Product Isn’t Boring—Your Copy Just Needs a Glow-Up
Let’s be real:
Your handmade product is beautiful, thoughtful, and probably made with love (and maybe a few stray glitter specs).
But if your product description sounds like this:
“12 oz mug. Dishwasher safe. White. Handmade.”
...you’re missing a major opportunity.
Because people don’t just buy products. They buy connection, story, and transformation.
They buy the feeling your item gives them.
And your words? They help deliver that feeling—before the package even arrives.
Let’s talk about how to write product descriptions that make your customer say, “Yep, this was made for me.”
First, Why Your Description Matters
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It builds trust (especially online, where they can’t touch or try it)
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It reduces customer confusion and returns
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It increases conversions (aka more people clicking “add to cart”)
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It shows off your personality and brand vibe
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It sets you apart from mass-produced, boring big-box listings
Think of your description as part salesperson, part hype squad, and part bestie whispering, “This is the one.”
A Simple Structure You Can Use Every Time
Let’s break it down into 4 easy parts:
1. Hook the Reader
Start with something that makes them pause. This could be a bold benefit, a relatable moment, or a feeling.
“Start your morning with something that’s as bold and beautiful as you are.”
“For the friend who has everything—but loves a one-of-a-kind gift.”
2. Highlight the Benefits
Not just features (size, material)—but how it makes their life better.
“Lightweight and compact, this pouch fits perfectly into your everyday bag—whether you’re running errands or hopping on a plane.”
“Made with buttery-soft cotton that feels like a cozy hug (without the lint).”
3. Share the Details (Briefly!)
Now add the specs: size, materials, colors, care instructions, shipping time. Keep it easy to skim.
Size: 8x10 inches
Material: Archival-quality paper
Ships in 2–3 business days
Frame not included
4. Include a Call to Action
Tell them what to do next. Be direct and warm.
“Snag yours before it’s gone—limited batch only!”
“Add it to your cart and make your space feel like you again.”
Bonus Tips for Writing Descriptions That Convert
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Use words your ideal customer actually uses. (No “bespoke ceramic vessel” unless your customer says that too.)
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Write like you talk. Keep it conversational and on-brand.
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Don’t forget SEO. Include keywords like “personalized candle,” “boho wall art,” or “hand-knit toddler sweater” so your product is searchable.
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Break up the text. Use bullet points or short paragraphs so it’s easy to scan.
Action Step: Choose 1 Product and Give It a Copy Glow-Up
Pick a product that hasn’t been getting the love it deserves. Rewrite the description using this 4-part method:
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Hook
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Benefits
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Details
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Call to Action
Then post it, test it, and watch the difference.
Your Words Carry Weight
You already know how to create something meaningful with your hands.
Now it’s time to create just as much magic with your words.
Because when your product descriptions connect with the heart?
The cart follows.
Here is an example of a product description for that mug we talked about earlier:
Your morning ritual just got an upgrade. This handmade ceramic mug isn’t just a vessel—it’s a whole vibe. Designed to bring intention to your coffee, tea, or late-night cocoa moment, it’s the kind of piece that makes you slow down and sip slower. The slight texture and curved lip give you that warm-in-your-hands comfort that no mass-produced cup ever could.
Details:
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Holds 12 oz
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Hand-thrown, glazed, and fired in small batches
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Microwave + dishwasher safe
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Available in three earthy tones
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No two are exactly alike (and that’s the beauty)
Add it to your cart and make your next cup feel like self-care on purpose.