Inconsistent Branding: Why Your Craft Business Needs a Clear Look and Voice
You’re scrolling your feed, looking at your own shop or Instagram page, and… it’s giving chaos. One post looks soft and vintage. The next is bold and modern. Your packaging changes every other week, your logo’s on its third remix, and your captions go from “Hey y’all!” to “Dear valued customers” depending on the mood.
We’ve all been there. But here’s the truth:
Inconsistent branding confuses people. And confused people don’t buy.
Branding Is More Than a Logo
Let’s be clear—branding is not just your colors and fonts.
Branding is how people feel when they interact with your business. It’s your style, your tone, your values, and your vibe—all wrapped up in a way that makes people say, “Oh! That’s so her.”
When your branding is consistent, you build trust. You become recognizable. You start to attract the right people over and over again because they feel like they know you.
And that’s what builds community.
That’s what builds repeat customers.
That’s what builds brand loyalty.
Why Inconsistency Happens
Let’s be honest—it’s not because you’re lazy or unprofessional. It’s usually because:
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You’re still figuring out who your customer is
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You haven’t fully defined your brand voice or aesthetic
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You’re trying to please everybody
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You change your mind every time you scroll Pinterest 😅
You’re evolving, and that’s okay. But the goal is clarity—not perfection.
Find Your Brand Voice and Visual Style
Here’s a simple way to start locking in your branding:
1. Define Your Vibe
Are you bold and modern? Earthy and natural? Luxe and minimal? Whimsical and colorful?
Pick 3–5 words that describe how your brand should feel. (Ex: cozy, creative, warm, empowering)
2. Lock in Your Visual Identity
Choose 2–3 brand colors. Pick 1–2 fonts. Stick with them—for your packaging, social posts, website, everything.
Consistency > fancy.
3. Create a Brand Voice Guide
How do you talk to your people? Are you playful and casual? Heartfelt and storytelling? Straight-up and no fluff?
Write a few example captions. Create some go-to phrases or sign-offs. Make it feel like you.
Action Step: Build a Mini Brand Board
Today, take 30 minutes to pull together:
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Your 3 brand colors
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Your primary font(s)
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A few words that describe your tone
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5–10 images that feel like your brand (Pinterest is your bestie for this)
Save it. Post it in your workspace. Let it guide everything you create.
When in doubt? Check the board. Does it match your vibe? If not, edit.
Your Brand Is Your Invitation
When people land on your page or see your packaging, you want them to feel like they’re in the right place.
You want them to know, “This is for me.”
Branding makes that possible.
So don’t overthink it. Don’t aim for “perfect.” Aim for consistent.
Give your customers something to recognize, trust, and connect with—and watch how your business transforms.