Tech Overwhelm: Simplify the Tech So You Can Focus on Your Craft
Raise your hand if you’ve ever signed up for a website platform, opened the dashboard, and immediately closed the tab. 🙋🏽♀️
Been there.
For a lot of creatives, the tech side of business feels like a tangled mess of tools, apps, logins, and "what even is SEO?"
You just want to make beautiful things. But suddenly, you’re expected to be:
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A web designer
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An email strategist
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A data analyst
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A shipping software expert
It’s exhausting. And it makes you question whether you’re “cut out” for this.
But here’s the truth:
You don’t have to be a tech wizard to run a successful handmade business. You just need a simplified system that works for you.
Why Tech Feels So Intimidating
Let’s call it like it is: most of us weren’t taught how to build websites, set up email automations, or read analytics. So when we start Googling how to run a product-based business, it feels like learning a whole new language.
And when everything feels urgent, complex, and unfamiliar?
We shut down. We put it off. And the cycle continues.
You Don’t Need All the Tools—Just the Right Ones
Here’s what your business needs at a minimum:
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A place to sell your products (Etsy, Shopify, Square, etc.)
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A way to communicate with your people (email list > social media alone)
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A simple way to track what’s working (basic analytics, not spreadsheets from NASA)
That’s it. That’s your tech foundation.
Everything else—SEO deep dives, apps, automations, plugins—you can layer in later. Or not at all.
The Goal: Keep It Simple and Sustainable
You are not behind if you don’t have a fancy website.
You’re not less legit because you haven’t set up automated email flows.
You’re a creative entrepreneur. You’re allowed to grow in stages.
Start with what you need, then build up as you go.
Action Step: Do a Tech Audit
This week, take 15 minutes to write down:
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What tech tools you currently use (and what for)
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What confuses or frustrates you
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What you can simplify, delegate, or drop altogether
Then choose ONE thing to focus on improving this month.
Maybe it’s cleaning up your product listings.
Maybe it’s finally connecting your email list to your shop.
Maybe it’s learning how to check your site traffic once a week.
One step at a time beats staying stuck.
And If You’re Still Lost… Ask for Help.
There is zero shame in outsourcing, hiring a coach, buying a tutorial, or asking your crafty bestie to walk you through it.
You were never meant to do this all alone.
So stop letting the tech keep you stuck.
Get support. Get strategic.
And remember—you can learn anything in this business, one click at a time.