What to Post: Simple Content Ideas for Handmade Business Owners
Because “I Don’t Know What to Say” Shouldn’t Be the Thing That Keeps You from Showing Up
So you finally sat down to post something for your craft business.
You opened the app. You stared at the screen. And then you thought:
“What am I even supposed to post today?”
Cue the scroll. Cue the overwhelm. Cue the “I’ll just do it tomorrow” that turns into two weeks of silence.
Friend. You’re not out of ideas—you’re just missing a content strategy that actually fits your life.
Let’s fix that. With 5 go-to post types that take the guesswork out of marketing—and make showing up feel like second nature.
The Key: Content Buckets = Less Stress, More Consistency
Think of content buckets like the sections of your favorite magazine. Each post falls into a category, and you rotate through them instead of reinventing the wheel every time.
Here are 5 post types every handmade business can use on repeat:
1. Behind-the-Scenes (BTS)
People LOVE to see how the magic happens.
Examples:
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A photo of your messy desk or studio table
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A video of your hands packaging an order
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A Reel showing a product going from sketch to finished item
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“Here’s how I made this…” photo carousel
✅ Goal: Build trust and humanize your brand
2. Product Education / Highlight
Don’t just show what it is—show why it matters.
Examples:
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A close-up of product features with callouts
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A post explaining how to use or wear your product
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Before/after shots or product benefits
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“This bestseller was inspired by…” story post
✅ Goal: Position your product as valuable and problem-solving
3. Customer Love + Testimonials
Let your people sell for you.
Examples:
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A screenshot of a rave review
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A photo your customer tagged you in
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A quote graphic with kind words
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A shoutout to your most loyal buyer or repeat customer
✅ Goal: Build credibility and social proof
4. Your Story / Values
People don’t just buy the product—they buy the person behind it.
Examples:
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“How I got started” post
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“What this business means to me” reflection
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“The moment I knew I had to create this…”
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What inspires your style, process, or mission
✅ Goal: Create emotional connection + build brand loyalty
5. Call to Action / Sales Post
Yes, you are allowed to sell the thing.
Examples:
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“Only 5 left of this best-seller—grab yours now!”
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“Launch day is here—check the link in bio to shop”
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“Which design should I restock next?” (with a photo + poll)
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Flash sale, preorder, or product drop announcements
✅ Goal: Drive clicks, sales, and engagement
Action Step: Create a Weekly Content Plan (That You’ll Actually Stick To)
Try this 5-day rotation:
| Day | Post Type |
|---|---|
| Monday | Behind-the-Scenes |
| Tuesday | Product Education |
| Wednesday | Testimonial or Review |
| Thursday | Story or Personal Share |
| Friday | Call to Action / Sell |
Don’t want to post 5 days? Pick 2–3 and rotate. The goal is consistency, not perfection.
You Don’t Need to Be a Marketing Pro—You Just Need a Plan
When you know what to say, showing up doesn’t feel like a chore.
You don’t need a viral Reel. You don’t need a full content calendar.
You just need a few go-to ideas and the confidence to hit “post.”
Your audience doesn’t need perfect.
They just need you—showing up with intention and heart.