Employment Opportunities
Marketing & Teacher Recruitment Specialist (Independent Contractor)
Handmade U – Philadelphia, PA (Hybrid)
Position Overview
Part‑time contractor responsible for driving marketing campaigns and sourcing craft instructors for Handmade U.
- Hours: 4 hrs/week (≈16 hrs/month)
- Compensation: $250/month (paid the 1st of each month)
- Contract: 1099 independent contractor
- Start: ASAP
- Location: Remote with option to work occasionally on‑site at our Philadelphia studio
Core Responsibilities
| Area | Duties | % of Time |
|---|---|---|
| Marketing | • Plan and schedule one monthly campaign (8–10 social posts, 2 email newsletters) • Repurpose existing content (Reels, Stories, short‑form video) • Track and report reach, clicks, and conversions (1‑page recap) |
70 % |
| Teacher Recruitment | • Source 5+ qualified craft instructors monthly via online communities and local networks • Conduct initial screening calls and portfolio reviews • Maintain candidate pipeline in Google Sheets |
30 % |
Required Skills & Experience
- Proficient in different social media platforms, email marketing, and basic design tools (e.g., Canva)
- Demonstrated success in talent sourcing or community outreach
- Strong copywriting skills matched to brand guidelines
- Ability to work independently and meet deadlines
- Metrics‑oriented approach to marketing performance
Preferred
- Familiarity with AI‑driven marketing tools (e.g., ChatGPT)
- Existing network within Philadelphia maker or art‑education communities
- Experience promoting events or workshops
Performance Goals (90 Days)
- 10 % increase in average class bookings
- Pipeline of 15+ vetted instructors available for upcoming sessions
- Consistent use of Handmade U brand assets and tone across all content
Application Instructions
Email the following to cheri@phillyhandmadeu.com with subject “Marketing & Teacher Recruiter – [Your Name]”:
- Brief paragraph summarizing fit for the role
- Resume
- Two portfolio examples (marketing campaign and/or recruitment results)
- One idea for a fall marketing mini‑campaign or a teacher‑outreach tactic
Applications are reviewed on a rolling basis.