News

How to Identify Your Hourly Pay Rate as a Self-...

You can’t build a profitable business on underpaid labor—especially when that labor is you. This post helps you set a fair hourly rate as a self-employed crafter using real data...

Pricing Confusion: Stop Guessing and Start Char...

If you’re stuck in the guessing game with your pricing, this post is your reset. Learn how to price your handmade products with purpose, cover your costs, pay yourself, and...

How to Create a Brand Style Guide (Even If You’...

Your brand doesn’t have to be complicated—but it does need to be consistent. This post shows you how to create a simple, powerful brand style guide that helps you stay...

What Is Visual Consistency—and Why It Matters M...

If your branding looks different every time someone sees it, they’re not going to remember you. This post shows you how to clean up your visuals, define your look, and...

Choosing the Right Brand Colors for Your Handma...

Your brand colors tell a story before you say a word. This post shows you how to build a cohesive, intentional color palette that reflects your unique vibe—and makes your...

How to Define Your Brand Voice as a Craft Busin...

Your brand voice is more than just captions—it’s how your customers feel you. This post helps you define, refine, and own your unique voice so you can stand out and...